Archive for August, 2009

With the recent and tremendous growth of independent publishers, a newly emerging niche of independent publishing is CEO Publishing. CEO Publishing, as the name implies, is a specialized form of business publishing that is focused on CEOs. CEO has traditionally stood for “Chief Executive Officer”. However, with the growth of entrepreneurship and professionals working from home offices and smaller offices throughout the U.S., CEO also stands for “Consultants, Entrepreneurs, (business) Owners”.

Many modern CEOs no longer work restrict themselves to working for Fortune 1000 companies in a corner office on the top floor of a skyscraper in a metropolitan city. Today, it is not uncommon for modern CEO’s (Consultants, Entrepreneurs, Owners) to work in smaller offices of a company they own located in the suburbs of a modest city.

This special group of CEOs are fresh, innovative, unconventional, and daring in their approach to business. They recognize the need to represent themselves and their companies with Credibility, Excellence, and Optimism. They also understand the growing importance and significance of having their own powerful calling card, their own published book.

Ambitious CEOs know they are not only chief managers for their company, they are also figureheads. They are the most important symbol and, subsequently, the public “face” for the company and the products and services they offer. They must also become Celebrities, Experts, and Opportunists as part of their ongoing marketing efforts, not simply be the traditionally-recognized Chief Executive Officer.

Moderns CEOs are beginning to recognize the role of having a published book as their business calling card for their credibility marketing and educational marketing efforts. For Consultants, Entrepreneurs, and business Owners, having a published book is the new business calling card for the 21st century.

I have set up The TurnKey Publisher Fan Page within Facebook for anyone who wants to follow the latest TurnKey Publisher updates.

Do a search on “TurnKey Publisher” within your Facebook account and you should find it.

After some thought and consideration, I have decided to establish a Twitter account for myself as The TurnKey Publisher.

You can find me, The TurnKey Publisher, on Twitter at http://twitter.com/tkpublisher.

At this time, I cannot promise daily updates but I will try to provide updates from time to time.

I have finally launched The TurnKey Publisher Channel on YouTube. Although centered on the subjects of independent publishing, book publishing, audio publishing, and accelerated publishing, I will be stretching myself and producing videos that are tangential to publishing.  If you don’t know what that means yet, you probably will as time progresses. As a teaser, I will be discussing the importance and strategy of educational marketing and credibility marketing.  In a time where trust is harder than ever to earn, learning how to do educational marketing and credibility marketing will be essential to long-term survival in these difficult economic times.

The videos will be an ongoing work-in-progress.  I will give everyone fair warning that as I add new and better videos, I will be removing the videos that I feel are a bit substandard. However, if you can get past my clumsiness and awkwardness of a few of these videos and focus on the information I am presenting, I trust you will get some value out of it.

I had almost forgotten I had submitted to Midwest Book Review copies of my newest books “TurnKey Publishing” and “The TurnKey Publisher’s Audio Publishing Handbook”.

I am happy to announce they did a favorable write-up for the two books. I thank Midwest Book Review for their favorable review.

There is now a brand new two-volume series by Matthew S. Chan designed specifically to help individuals and niche groups profitable publish books as a source of revenue for themselves and/or their projects.

“TurnKey Publishing” (9781933723013, $21.95) is a complete course of step-by-step instruction on creating a commercially successful book. Chan debunks such common myths as it being too difficult to write a book, too expensive to publish a book, it being necessary to sell through bookstores to be successful, needing an agent to become reputably published. Readers will learn how to retain total creative control over their own work; use accelerated publishing to turn out three or more titles a year; produce and build a book — instead of simply writing one; sell books outside a traditional bookstore, publish outside of a traditional publisher, create a business that provides a revenue stream, convert and package personal knowledge, experience and stories into an income-producing book, and market oneself successfully even when beginning as a totally unknown author.

“The TurnKey Publisher’s Audio Publishing Handbook” (9781933723150, $20.95) has as its specific focus the creation and self-publication of an audio book and/or audio program — without going through a traditional audio book publisher or using a professional recording studio. Of special note is the cogent and practical information provided with respect to finding the right vendors to design and manufacture an audio CD package and adapting a print book to an audio book format. Every novice author aspiring to publish their manuscript and every group seeking to fund raise through publishing a book should give “TurnKey Publishing” a very careful (and profitable!) reading. Every published author and every niche publisher should carefully read “The TurnKey Publisher’s Audio Publishing Handbook” with an eye towards considering turning their print publications into an audio book format to augment their revenue stream.