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	<title>The TurnKey Publishing Blog by Matthew S. Chan &#187; eBooks</title>
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	<description>Commentaries on Independent Publishing, Audio Publishing, CEO Publishing, Accelerated Publishing, and Self-Publishing</description>
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		<title>Declaring War on Simon &amp; Schuster&#8217;s Vook Format</title>
		<link>http://turnkeypublisher.com/blog/2009/10/30/declaring-war-on-simon-schusters-vook-format/</link>
		<comments>http://turnkeypublisher.com/blog/2009/10/30/declaring-war-on-simon-schusters-vook-format/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 22:59:35 +0000</pubDate>
		<dc:creator>Matthew Chan</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[Vooks / Video Books]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[ePublishing]]></category>

		<guid isPermaLink="false">http://turnkeypublisher.com/blog/?p=198</guid>
		<description><![CDATA[The idea of incorporating video with the book and ebook is a good one.  The idea of tying in Social Media into books is also a good one. However, from what I have seen from the Simon &#38; Schuster &#8220;sample&#8221; &#8220;vook&#8221;, it is offensive to my sensibilities because, once again, New York publishers are trying [...]]]></description>
			<content:encoded><![CDATA[<p>The idea of incorporating video with the book and ebook is a good one.  The idea of tying in Social Media into books is also a good one.</p>
<p>However, from what I have seen from the Simon &amp; Schuster &#8220;sample&#8221; &#8220;vook&#8221;, it is offensive to my sensibilities because, once again, New York publishers are trying to take a proprietary approach to something I believe is relatively simple to implement but trying to lock out other parties.</p>
<p>I am a proponent for the the independent author and publisher who wants to reputably take their work directly to the open market. To date, I have mostly seen &#8220;cheese&#8221; because people make very little effort to respect some publishing conventions.</p>
<p>I had already made plans to make an announcement on a different note but this whole proprietary vook thing has got me bothered.  I launched &#8220;The TurnKey Publisher&#8221; series as a direct attack and alternative to the traditional publishing model but now comes the vook.</p>
<p>As such, I feel I need to respond rapidly. I don&#8217;t have time to write a book on it, so I am simply taking my proof of concept and giving it away.  Essentially, it is my hope to put a damper to any proprietary vook / video books formats.</p>
<p>On December 1, I will be releasing my non-proprietary version of the vook for FREE.  I will also be providing instructions how to do it for FREE.  My Twitter subscribers will be the first to find out about this. With any luck, people who like what they see will spread the word and rally around this open-implementation of vook.</p>
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		<title>eBook Subscription Concept to be Launched</title>
		<link>http://turnkeypublisher.com/blog/2008/07/24/ebook-subscription-concept-to-be-launched/</link>
		<comments>http://turnkeypublisher.com/blog/2008/07/24/ebook-subscription-concept-to-be-launched/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 04:40:48 +0000</pubDate>
		<dc:creator>Matthew Chan</dc:creator>
				<category><![CDATA[Internet & Technology]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[ePublishing]]></category>

		<guid isPermaLink="false">http://turnkeypublisher.com/blog/?p=20</guid>
		<description><![CDATA[I have been formulating a new publishing concept of an eBook subscription. The ongoing problem of publishing is that books and audio programs are &#8220;snapshot&#8221; products.  These products do not evolve with the onslaught of new information that often needs to be incorporated into existing titles.  As such, I have avoided subjects, such as technology [...]]]></description>
			<content:encoded><![CDATA[<p>I have been formulating a new publishing concept of an eBook subscription.</p>
<p>The ongoing problem of publishing is that books and audio programs are &#8220;snapshot&#8221; products.  These products do not evolve with the onslaught of new information that often needs to be incorporated into existing titles.  As such, I have avoided subjects, such as technology and Internet, that are extremely time-sensitive in nature.</p>
<p>No matter how much current information I gather for a book project, 6-12 months later the information begins to stale and become outdated.  Unless the title is going to be a great mainstream seller, it is simply not practical to do update these titles for very niche titles and subjects.</p>
<p>A technology review and reporting project that I started writing last year continues to sit in my computer unshared and unpublished because it is a niche title that only select readers will want to read.  It is not for the mainstream audience.  It contains valuable and proprietary information I have gathered over the years and incorporated into my technology and online operation.</p>
<p>It is something I want to publish and feel would be a great product but I cannot simply wrap it into a singular eBook because I want the ability to continually update the product.  At the same time, I have to find a way to make sure that updates only reach legitimate buyers of the product.</p>
<p>And so, what I have come up with is the concept of an eBook Subscription.  Specifically, I will be offering a 1-year subscription to a high-end technology eBook that will be continually updated over the course of a year.  People are not going to buy this book based on the literary prose.  They will be buying this eBook for the hard-to-find and hard-to-review information and technology products I use within my various business ventures.  My technology list is updated approximately every 2-3 months because I tend to incorporate updates or new technology into my operation.</p>
<p>I will be launching this within the next few weeks and carefully monitor the eBook Subscription concept.  If it works, I will continue to expand it.  If it does not work as well as I would like, then I need to make adjustments to the implementation.</p>
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