With the recent and tremendous growth of independent publishers, a newly emerging niche of independent publishing is CEO Publishing. CEO Publishing, as the name implies, is a specialized form of business publishing that is focused on CEOs. CEO has traditionally stood for “Chief Executive Officer”. However, with the growth of entrepreneurship and professionals working from home offices and smaller offices throughout the U.S., CEO also stands for “Consultants, Entrepreneurs, (business) Owners”.

Many modern CEOs no longer work restrict themselves to working for Fortune 1000 companies in a corner office on the top floor of a skyscraper in a metropolitan city. Today, it is not uncommon for modern CEO’s (Consultants, Entrepreneurs, Owners) to work in smaller offices of a company they own located in the suburbs of a modest city.

This special group of CEOs are fresh, innovative, unconventional, and daring in their approach to business. They recognize the need to represent themselves and their companies with Credibility, Excellence, and Optimism. They also understand the growing importance and significance of having their own powerful calling card, their own published book.

Ambitious CEOs know they are not only chief managers for their company, they are also figureheads. They are the most important symbol and, subsequently, the public “face” for the company and the products and services they offer. They must also become Celebrities, Experts, and Opportunists as part of their ongoing marketing efforts, not simply be the traditionally-recognized Chief Executive Officer.

Moderns CEOs are beginning to recognize the role of having a published book as their business calling card for their credibility marketing and educational marketing efforts. For Consultants, Entrepreneurs, and business Owners, having a published book is the new business calling card for the 21st century.

I have set up The TurnKey Publisher Fan Page within Facebook for anyone who wants to follow the latest TurnKey Publisher updates.

Do a search on “TurnKey Publisher” within your Facebook account and you should find it.

After some thought and consideration, I have decided to establish a Twitter account for myself as The TurnKey Publisher.

You can find me, The TurnKey Publisher, on Twitter at http://twitter.com/tkpublisher.

At this time, I cannot promise daily updates but I will try to provide updates from time to time.

I have finally launched The TurnKey Publisher Channel on YouTube. Although centered on the subjects of independent publishing, book publishing, audio publishing, and accelerated publishing, I will be stretching myself and producing videos that are tangential to publishing.  If you don’t know what that means yet, you probably will as time progresses. As a teaser, I will be discussing the importance and strategy of educational marketing and credibility marketing.  In a time where trust is harder than ever to earn, learning how to do educational marketing and credibility marketing will be essential to long-term survival in these difficult economic times.

The videos will be an ongoing work-in-progress.  I will give everyone fair warning that as I add new and better videos, I will be removing the videos that I feel are a bit substandard. However, if you can get past my clumsiness and awkwardness of a few of these videos and focus on the information I am presenting, I trust you will get some value out of it.

I had almost forgotten I had submitted to Midwest Book Review copies of my newest books “TurnKey Publishing” and “The TurnKey Publisher’s Audio Publishing Handbook”.

I am happy to announce they did a favorable write-up for the two books. I thank Midwest Book Review for their favorable review.

There is now a brand new two-volume series by Matthew S. Chan designed specifically to help individuals and niche groups profitable publish books as a source of revenue for themselves and/or their projects.

“TurnKey Publishing” (9781933723013, $21.95) is a complete course of step-by-step instruction on creating a commercially successful book. Chan debunks such common myths as it being too difficult to write a book, too expensive to publish a book, it being necessary to sell through bookstores to be successful, needing an agent to become reputably published. Readers will learn how to retain total creative control over their own work; use accelerated publishing to turn out three or more titles a year; produce and build a book — instead of simply writing one; sell books outside a traditional bookstore, publish outside of a traditional publisher, create a business that provides a revenue stream, convert and package personal knowledge, experience and stories into an income-producing book, and market oneself successfully even when beginning as a totally unknown author.

“The TurnKey Publisher’s Audio Publishing Handbook” (9781933723150, $20.95) has as its specific focus the creation and self-publication of an audio book and/or audio program — without going through a traditional audio book publisher or using a professional recording studio. Of special note is the cogent and practical information provided with respect to finding the right vendors to design and manufacture an audio CD package and adapting a print book to an audio book format. Every novice author aspiring to publish their manuscript and every group seeking to fund raise through publishing a book should give “TurnKey Publishing” a very careful (and profitable!) reading. Every published author and every niche publisher should carefully read “The TurnKey Publisher’s Audio Publishing Handbook” with an eye towards considering turning their print publications into an audio book format to augment their revenue stream.

I am happy to announce that I will soon be producing some informative “TurnKey Publisher” videos that will be uploaded to YouTube and Vimeo for the general public to see.  These videos will not be infomercials.  I will be discussing some serious topics and sharing some quality information in a way very few have done before.

I am very passionate about the independent publishing business and the power of the printed word. Although I will continue to write articles and blog posts, I am adding recorded videos to my body of work as a way to get the message out and reach more people.

Look for the first videos to start coming out in August.

This article was first posted on Matthew S. Chan Blog.

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Last week, Mary Krchma of Webster University’s Alumni Programs unexpectedly contacted me via email asking if I was interested in submitting my titles to their Alumni Authors Program.  Being a graduate of Webster University, I was eligible for this benefit.

I asked her how she found me and how she knew I was a Webster University graduate who had published and authored books. After all, there are literally tens of thousands of alumni and I have never made any effort to stay in contact with them.  She says that they find out about alumni who become authors through a variety of ways such as doing searches on Google, referrals, or word-of-mouth.

I suppose it benefits the school’s public image to know that many of their graduates have gone on to publish or author books. Seeing this as a mutual benefit, I agreed to join the Webster University Alumni Authors Program. The additional exposure can only help my publishing business.

This email came at a time when I was preparing for the dual announcement of my newly released books, “TurnKey Publishing” and “TurnKey Publisher’s Audio Publishing Handbook”.

I have been invited to their Alumni Author Book Signing Event in St. Louis on October 9, 2009. I told her I have not decided whether I would attend but I would seriously consider it. She tells me it is a fun and great networking event. I am leaning towards going because it will be an all-new experience for me.

This post was first published on the MatthewChan.com Blog.

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At long last, I have finally written, published, and released both of my “TurnKey Publisher” books for general sale.  They are now available and in stock at Amazon.com and BN.com.

“TurnKey Publishing” was made available in February but I did very little to promote the book at that time. I was waiting for the completion of Volume II, “The TurnKey Publisher’s Audio Publishing Handbook”. After all, this is the beginning of what I call “The TurnKey Publisher” series.

These two books really go together as a set.  Volume I starts with the business of book publishing and then continues to Volume II where readers are introduced to the world of audio publishing.

Volume III, “The TurnKey Publisher’s Unstoppable Book Writing” has been announced and 50% of the book has been written.  It will be a much smaller book than most books I have written thus far but I think will be essential to help those break the mental barriers that often come up in the world of publishing.

Volume IV, “The TurnKey Publisher’s Accelerated Publishing Handbook” has been announced.  Nothing has been written, not even an outline. This book incorporates elements of Volumes I to III into the premise of Accelerated (quick, down, and dirty) Publishing.

I am kicking around ideas of releasing a “TurnKey Publisher” introductory audio product using some cutting edge technology. However, I don’t want to say too much right now until I finalize my decision.

2009 will be the year of “The TurnKey Publisher” series. I am quite excited and believe it will carry me well into 2010. I will be making more announcements in the following months.