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Audio Publishing

Introduction to Educational Marketing

September 21, 2009 Matthew Chan 0

As the names implies, educational marketing is a specific type of marketing where you engage potential customers and clients through education and consultation.  It is about taking a leadership but also an expert, instructional, and […]

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Audio Publishing

A Primer on Credibility Marketing

September 20, 2009 Matthew Chan 0

Despite what you might have heard, credibility marketing is about marketing your brand, company, mission, and yourself. Credibility marketing is not about directly promoting your products and services.  And it is certainly not about the […]

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Book Publishing

The Emergence of CEO Publishing

August 14, 2009 Matthew Chan 0

With the recent and tremendous growth of independent publishers, a newly emerging niche of independent publishing is CEO Publishing. CEO Publishing, as the name implies, is a specialized form of business publishing that is focused […]