FREE Book Excerpt from "TurnKey Publishing" (Download PDF Here)
- Title page
- Copyright page
- Dedication
- Table of Contents
- Introduction
- Chapter 1
FREE Book Excerpt from "The TurnKey Publisher's Audio Publishing Handbook"(Download PDF Here)
- Title page
- Copyright page
- Dedication
- Table of Contents
- Introduction
- Chapter 1
Why I Regard Myself a Publisher More Than an Author
by Matthew S. Chan
This article is one I have long thought I needed to write and clearly express my “official position” as to why I regard and identify myself as a Publisher more than I do as an Author.
First off, I have no negative feelings attached to the title of being an Author because it is something I have done many times. In fact, I am quite proud that I can include the title “Author” on my resume (or CV). I have obviously written, co-written, and edited many books and audio programs with several more in various stages of development.
However, I identify myself more as a Publisher because it is a larger scope of responsibility I take on than “simply” authoring books. In some ways, the Publisher title is less glamorous. I have to oversee the creation of a body of work whether or not I am the primary author or not. Up to this point, it so happens that I am the most prolific author in my publishing company simply because I have a lot to say and communicate, not because I am not willing to accept more titles from other authors.
I believe it is my responsibility to ensure that the body of work I bring into reality fit in consistently and congruently to the greater whole that represents Ascend Beyond Publishing. Every title must be congruent and synergistic to the greater whole. There is a “greater message and theme” that Ascend Beyond Publishing (ABP) represents. Ascend Beyond Publishing represents optimism, independence, entrepreneurism, strength, decisiveness, unedited truth, and personal responsibility.
Any author or work that does not fit in congruently with these attributes will not be able to be published under the ABP banner.
In the last 4.5 years Ascend Beyond Publishing has been in existence, 19 titles were created and developed. I expect the the number of titles will double in lesser time. As each title comes out, the body of work ABP stands for will continue to evolve and updated with the times.
My responsibility will continue to grow as Publisher. If I do my job well, I hope to make a larger positive impact in the world we live by serving my readership and students well.
The Emergence of CEO Publishing
by Matthew S. Chan, MBA
With the recent and tremendous growth of independent publishers, a newly emerging niche of independent publishing is CEO Publishing. CEO Publishing, as the name implies, is a specialized form of business publishing that is focused on CEOs. CEO has traditionally stood for "Chief Executive Officer". However, with the growth of entrepreneurship and professionals working from home offices and smaller offices throughout the U.S., CEO also stands for "Consultants, Entrepreneurs, (business) Owners".
Many modern CEOs no longer work restrict themselves to working for Fortune 1000 companies in a corner office on the top floor of a skyscraper in a metropolitan city. Today, it is not uncommon for modern CEO's (Consultants, Entrepreneurs, Owners) to work in smaller offices of a company they own located in the suburbs of a modest city.
This special group of CEOs are fresh, innovative, unconventional, and daring in their approach to business. They recognize the need to represent themselves and their companies with Credibility, Excellence, and Optimism. They also understand the growing importance and significance of having their own powerful calling card, their own published book.
Ambitious CEOs know they are not only chief managers for their company, they are also figureheads. They are the most important symbol and, subsequently, the public "face" for the company and the products and services they offer. They must also become Celebrities, Experts, and Opportunists as part of their ongoing marketing efforts, not simply be the traditionally-recognized Chief Executive Officer.
Moderns CEOs are beginning to recognize the role of having a published book as their business calling card for their credibility marketing and educational marketing efforts. For Consultants, Entrepreneurs, and business Owners, having a published book is the new business calling card for the 21st century.
The Concept of Accelerated Publishing
by Matthew S. Chan, MBA
As the first new titles are being designed, written, and developed for the upcoming TurnKey Publishing series, a concept I will be discussing and describing is Accelerated Publishing. Essentially, I will be describing how to develop a system to turn an idea and concept to a finished product within a matter of weeks.
In traditional publishing, whether it is print or audio books, the lead time and preparation time is tremendously long, often many months and sometimes over a year. However, I have discovered that this does not have to be the case and it is not the case for me.
I have created a system that continues to improve over time for bringing new published products into reality very quickly. That system will be discussed as part of Accelerated Publishing.
People interested in self-publishing will be excited to learn about Accelerated Publishing. There will be more announcements in the weeks to come.
    
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