On Friday, September 25 at 2:30pm EST, I will be interviewed by publicist Joanne McCall on her Internet radio show about my publishing experiences and the TurnKey Publishing brand philosophy. The program will be 30-minutes long. I am looking forward to this fun experience.
September 20, 2009 Matthew Chan Audio Publishing, Book Publishing, CEO Publishing, Credibility/Educational Marketing 0
Despite what you might have heard, credibility marketing is about marketing your brand, company, mission, and yourself. Credibility marketing is not about directly promoting your products and services. And it is certainly not about the […]