Matthew Chan & Tony Centavo discuss the process of book cover design and book cover elements.
Audio Publishing
A Primer on Credibility Marketing
Despite what you might have heard, credibility marketing is about marketing your brand, company, mission, and yourself. Credibility marketing is not about directly promoting your products and services. And it is certainly not about the […]
General
Webster University Alumni Association Adds Books to Alumni Authors Program
This article was first posted on Matthew S. Chan Blog. === Last week, Mary Krchma of Webster University’s Alumni Programs unexpectedly contacted me via email asking if I was interested in submitting my titles to […]
Audio Publishing
Introduction to Educational Marketing
As the names implies, educational marketing is a specific type of marketing where you engage potential customers and clients through education and consultation. It is about taking a leadership but also an expert, instructional, and […]
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