This post was first published on the MatthewChan Blog. ==== As an MBA alumni who became an author, I have been invited by Webster University to attend the Webster University Alumni & Faculty Authors Book […]
On Friday, September 25 at 2:30pm EST, I will be interviewed by publicist Joanne McCall on her Internet radio show about my publishing experiences and the TurnKey Publishing brand philosophy. The program will be 30-minutes […]
As the names implies, educational marketing is a specific type of marketing where you engage potential customers and clients through education and consultation. It is about taking a leadership but also an expert, instructional, and […]
Despite what you might have heard, credibility marketing is about marketing your brand, company, mission, and yourself. Credibility marketing is not about directly promoting your products and services. And it is certainly not about the […]
In a recent participation of a LinkedIn discussion forum, I ran across a pretty audacious posting that immediately raised my suspicions. If it had only been posted once, I probably would have disregarded but it […]
With the recent and tremendous growth of independent publishers, a newly emerging niche of independent publishing is CEO Publishing. CEO Publishing, as the name implies, is a specialized form of business publishing that is focused […]
I had almost forgotten I had submitted to Midwest Book Review copies of my newest books “TurnKey Publishing” and “The TurnKey Publisher’s Audio Publishing Handbook”. I am happy to announce they did a favorable write-up […]
This article was first posted on Matthew S. Chan Blog. === Last week, Mary Krchma of Webster University’s Alumni Programs unexpectedly contacted me via email asking if I was interested in submitting my titles to […]
This post was first published on the MatthewChan.com Blog. ==== At long last, I have finally written, published, and released both of my “TurnKey Publisher” books for general sale. They are now available and in […]
Because of my personal distaste and dismay of the Stock Photo industry which started with the Getty Images Extortion Demand Letter, I have taken steps to personally boycott the Stock Photo Industry and advocate not […]
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