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Book Publishing

Interior Book Design Rebuttal of Michael Marcus Criticism of “TurnKey Publishing”

March 7, 2011 Matthew Chan 0

This is a continuation of my series of rebuttals against Michael Marcus criticism of my book “TurnKey Publishing”. This rebuttal is focused on my choices of Book Interior Design. For casual readers, this may be […]

Book Publishing

Unposted Blog Rebuttal to Michael Marcus Review of “TurnKey Publishing”

March 7, 2011 Matthew Chan 0

I took the time to write a short rebuttal directly on Michael Marcus’ blog where he posted his “negative” review of “TurnKey Publishing”. As of this writing, he has not yet “accepted” my rebuttal. However, […]

Book Publishing

Self-Publishing Blogger, Michael Marcus, HATES “TurnKey Publishing”

March 7, 2011 Matthew Chan 0

Today, I discovered a self-publishing blogger and author, Michael Marcus, that absolutely HATES my book “TurnKey Publishing”. The title of his review of my book is: “This book is inaccurate, inadequate, cynical, misleading and overpriced. […]

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Book Publishing

Prediction: Within 5 Years, Only 25% of New York Publishing Will Survive

November 3, 2009 Matthew Chan 0

I have a prediction that within 5 years, only 25% of New York Publishing as we know it will survive.  The other 75% will be acquired, move into a different business, or simply shut down.  […]

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Book Publishing

Seth Godin on the Future of Book Publishing at TOC Publishing Conference

November 3, 2009 Matthew Chan 0

Seth Godin, one of my favorite and insightful authors, has discussed the future of the publishing industry to its employees dismay. The flip side is that independent authors and would-be-authors are going to LOVE the […]

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Book Publishing

Jack Sallay, Marketing VP of Vook.com, Contacts Me

November 3, 2009 Matthew Chan 0

Yesterday, I was surprisingly contacted through email by Jack Sallay, Vice-President of Marketing of Vook.com, reaching out to me to ensure I had a proper experience of their new Vook product. I assumed he either […]

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Audio Publishing

Introduction to Educational Marketing

September 21, 2009 Matthew Chan 0

As the names implies, educational marketing is a specific type of marketing where you engage potential customers and clients through education and consultation.  It is about taking a leadership but also an expert, instructional, and […]

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Audio Publishing

A Primer on Credibility Marketing

September 20, 2009 Matthew Chan 0

Despite what you might have heard, credibility marketing is about marketing your brand, company, mission, and yourself. Credibility marketing is not about directly promoting your products and services.  And it is certainly not about the […]

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Book Publishing

The Emergence of CEO Publishing

August 14, 2009 Matthew Chan 0

With the recent and tremendous growth of independent publishers, a newly emerging niche of independent publishing is CEO Publishing. CEO Publishing, as the name implies, is a specialized form of business publishing that is focused […]

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